New Language on a package sold in one Market/Country (single language label)

Rules

New GTIN - Retail Consumer Trade Item
New GTIN - Standard Trade Item Grouping

Rationale

Efficient shipping (at Retailer's Distribution Centre) requires distinction between non-substitutable trade items at the grouping level (Note: Differing languages on other wise identical trade items are non-substitutable).

The release of a new language market/country pack requires compliance with local labelling laws (hence a new trade item and GTIN)

Consequence if rule not applied

NOTE: The language change does not apply to the Brand Name. If the language change causes the Brand Name to change, then the GTIN at all levels must change.

NOTE: In certain industries, such as apparel and home fashion environment, the human readable is added as part of the distribution process. In this case there is no need to change a GTIN when the language is added.

Notes

GTIN for Retail Consumer Trade Item : Brand Owner may use the same GTIN for different language packs if tracking movement occurs at grouping level.