What is data synchronisation?
Every company in the world has a database filled with information about the products they make, or sell, or buy. These databases act very much like a catalogue that customers can use to place orders and manage vendors. Difficulties happen when one company needs to change information in their database or add a new item or location to it: suddenly their "catalogue" isn't up to date anymore.
That's where synchronising data through the GDSN comes in.
Read Global Data Synchronisation - Current Status and Future Trends, a 2007 report from the University of St.Gallen
Read Synchronisation - The Next Generation of Business Partnering, an August 2006 report from Accenture
Read Global Data Synchronisation at Work in the Real World, a March 2005 report from GCI/Cap Gemini