Benefits for Suppliers

Accenture and Cap Gemini have published reports describing the business benefits of GDSN based on extensive research with major associations, suppliers and retailers, including Royal Ahold, The Coca-Cola Company, General Mills, The Hershey Company, The J.M. Smucker Company, Johnson & Johnson, Nestlé, PepsiCo, Procter & Gamble, Sara Lee, The Gillette Company, Unilever, and Wegmans.

The results clearly show that synchronising accurate and properly classified data brings many business benefits to suppliers. Time-to-shelf was reduced by an average of 2 to 6 weeks. Order & item administration improved by 67%. Item data issues in sales process were reduced by an average of 25% to 55%.

Some other benefits manufacturers can get from implementing GDSN

Better Category & Promotion Management

• Improved visibility for stock-level planning
• Maximized retail exposure and product posting
• Simplified/enhanced category reporting
• Quicker and easier new item introductions
• Shorter lead time on product promotions
• Easier to add or change catalogue items (or their prices)

Easier Administrative Data Handling

• No need for cross-reference tables
• Fewer invoice disputes
• Fewer write-offs
• Fewer accounts receivable
• Fewer order defects
• Fewer downstream shipping and billing discrepancies

Smoother Logistics

• Efficient order sizing from accurate weights & measures
• Easier order tracking and tracing
• Fewer return shipments
• Higher percentage of perfect orders
• Fewer emergency orders
• More accurate picking
• Optimized short-term planning

More Efficient Employees

• Less administrative work means sales, buying & merchandising teams can focus on generating demand for product, growing business

Better Bottom Line

• Increased sales