GS1 Mobile Com

With over three billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.

Extended Packaging

Multiple Bar Codes Work Group

GS1 Mobile Com White Paper

This White Paper seeks to demonstrate the reality of mobile commerce for businesses and consumers alike and the need for GS1 to contribute in a neutral way to establish relevant global standards for the benefit of all stakeholders.

GS1 Mobile Commerce: Opportunities and challenges
A GS1 Mobile Com White Paper

  • Mobile Commerce Overview: why mobile is changing the way business happens
  • Business Applications: What's possible with GS1 standards and how
  • Technical Environement: building blocks for mobile commerce

GS1 Mobile Com at ECR 2008

GS1 hosted a breakout session entitled "Shopper Dialogue: how mobile phones are bringing consumers and brands closer together" at ECR Europe 2008.

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