GS1 MobileCom/B2C

With over four billion users in the world, mobile phones are becoming an important channel for businesses and consumers to interact. Today mobile phones can "speak" to bar codes, read Radio Frequency Identification (RFID) tags and access the internet. By pointing and clicking a product or magazine, mobile phones bring information and service linked to a product closer to the consumer... and the consumer closer to the brand.

Trusted Source of Data project

 

Digital Coupons project

GS1 has developed a standard to manage digital coupons. It contains three main elements: a numeric key to uniquely identify coupons, a process standard and a data model.


GS1 Capgemini Beyond the Label Report

This report shows the challenges that consumer's face today to access authentic and accurate
digital product information.

Beyond the label: providing digital information consumers can trust
A GS1/CapGemini Report

  • Introduction: Addressing the Consumer’s Digital Data Dilemma
  • The Situation: Everybody Loses with Bad Digital Information
  • The Benefits: Everybody Wins with Good Digital Information
  • The Vision: Moving Towards Good Digital Information for Consumers
  • Conclusion: How You Can Get Involved

Download Full Report

Download Executive Summary


Position Paper on Mobile Bar Codes

This position paper gives manufacturers, retailers and other existing users of the GS1 system guidance on what barcodes they should consider for mobile phone applications

Meetings

Extended Packaging

Mobile in Retail White Paper

This White Paper the explores the opportunities for brands and retailers as consumers begin to use mobile phones to plan their shopping and during visits to stores. It details ways in which GS1 standards can support this strong emerging market.

Mobile in Retail: Getting your instore environment ready for mobile
A GS1 Mobile Com White Paper

  • The retail store – a vision for the future
  • Explores multiple ways in which the shopping experience can be improved with a mobile component
  • What’s possible today?
    Shows what options are available today and why limitations exist. Suggests which mobile services to prioritise and the impact on retail infrastructure.
  • How to make it happen
    Gives recommendations and next steps for all those stakeholders to get to the future state as soon as possible.

Descargar "Servicios Móviles en Tiendas Minoristas" (en Español)

Download "Serviços Móveis no Retalho" (em Português)

Mobile Commerce White Paper

This White Paper seeks to demonstrate the reality of mobile commerce for businesses and consumers alike and the need for GS1 to contribute in a neutral way to establish relevant global standards for the benefit of all stakeholders.

GS1 Mobile Commerce: Opportunities and challenges
A GS1 Mobile Com White Paper

  • Mobile Commerce Overview: why mobile is changing the way business happens
  • Business Applications: What's possible with GS1 standards and how
  • Technical Environement: building blocks for mobile commerce

 

GS1 MobileCom Brochure

This brochure explains why GS1 is active in mobile, how the GS1 MobileCom Community is structured and how businesses can benefit from an approach to mobile services based on open standards.

 

GS1 Mobile Com Video

This short video gives an introduction to GS1 MobileCom.

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