Imagine a world with...
- Opportunities to enter the purchase cycle anytime, anywhere
- Easy access to nutritional information, recipes, product instructions and more
- New methods of customer behaviour analysis
- Mobile coupons
- A traceability tool for both large and small trading partners
... this is only possible if standards are defined
Standards ensure that information is accessible and readable by any phone and by any mobile network operator. The definition of common rules will facilitate the rapid adoption of the technology and increase speed to market of this innovation.