GS1 MobileCom Day - 15 June 2010

GS1 MobileCom is an industry wide initiative to enable consumers to access trusted product information and related services via their mobile phones. On 15 June 2010, 3 global webinars and over 35 local initiatives celebrated GS1 MobileCom around the world.

Global webinar programme

3 exciting webinars were organised to learn what companies are doing to interact with consumers via their mobile phones.

Asia-Pacific Webinar: IBM: "The Smarter Shopper" / SAP "The Future of the Future"

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialise correctly.

 

  • "The Smarter Shopper", Robyn Schwartz, Worldwide Manager Retail, IBM / "The Future of the Future", Steve Winkler, Standards Architect, SAP
  • Click here to download the slides

Europe/MEMA Webinar: L'Oréal: “The mobile consumer” / Deloitte: "Informing Shoppers"

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialise correctly.

  

  • “The mobile consumer - opportunities to interact”, Marie-Hélène Gabriel, Director of Innovation, L'Oréal / 'Informing Shoppers -  relevant and timely information to empower shopper choice", Lawrence Hutter, Global Managing Partner, Consumer Business, Deloitte
  • Click here to download the slides

Europe/Americas Webinar: Kraft: 'iFood App" / Ogilvy: "Advertising 2020"

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialise correctly.

  

  • "iFood App - how mobile can improve consumer experience", Ed Kaczmarek, Innovation Director, Kraft / “Advertising 2020 - how advertising will change in the next 10 years”, Scott Seaborn, Head of Mobile Technologies, Ogilvy Group
  • Click here to download the slides

Photos

What happened around the world?

Javascript is required to view this map.

Contact us

 

Sign up for the GS1 MobileCom email newsletter