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GDSN User Testimonials
This page contains user testimonials about the benefits of the Global Data Synchronisation Network. These materials may be used for the purpose communicating the value the GDSN.
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Seung-Han Lee, President & CEO of Samsung Tesco, on the benefits of standards
“Standardisation and data synchronisation provide increased sales efficiencies, improved operability and reduced stock levels.” |
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Rudy Markham, Financial Director, Unilever on GS1 GDSN
“We are heavily committed at Unilever to working with GS1 to make GDSN a reality.” |
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Milan Turk, Managing Director of Customer e-Collaboration, Procter & Gamble on data synchronisation
“We started our program to take advantage of the GS1 Global Data Synchronisation Network by establishing a vision: We said that when we were finished, our trading partners would be using the same information to manage their day-to-day business as we used internally.” |
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Milan Turk, Managing Director of Customer e-Collaboration, Procter & Gamble on data synchronisation
“Procter & Gamble is in production with almost twenty customers around the world using the GS1 Data Synchronisation Network, and we've seen a variety of business benefits ranging from improved accuracy of orders that we've received from our trading partners, as well as some real breakthroughs in the work process of new item forms, which we've been able to eliminate with some more innovative trading partners; and generally just a greater level of confidence in the information that we're passing to our customers.” |
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Hugh Roberts President, International Commercial Kraft Foods on data accuracy
“At Kraft, good data is so important to us. For example, if we put the number for 'depth' in the 'width' column, the retailer is not going to put our product in the right place, and it won't fit. So we've learned through experience that getting the data right, country by country, is critical to our success.” |
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Ruud van der Pluijm Vice President, B-to-B e-Commerce, Royal Ahold on data synchronisation
“If you are starting a data synchronization program, you need to focus on the three main issues: the process, the people, and the information technology.” |
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Ruud van der Pluijm Vice President, B-to-B e-Commerce, Royal Ahold on data synchronisation
“The most important element to a new data synchronization program is to get management buy-in. Data synch is a business issue, and business has to take the leadership in the process.” |
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Ruud van der Pluijm Vice President, B-to-B e-Commerce, Royal Ahold on GS1 GDSN
“It was in the year 2000 when we in the industry came together. We had a vision based on the idea that we had to do more collaboration.
We were convinced that we should exchange data attributes between retailers and suppliers. We knew we needed a global system that could exchange data.
And that was the start of our GDS idea and architecture.” |
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Marianne Timmons, Director of B-to-B, Wegmans Food Markets on data synchronisation
“The number-one thing that we advise people starting a data synchronization program is that this is a business project, this is not an IT project, so you need to get your business leaders engaged.
If you walk through the halls of the Wegmens organization, everyone understands what data synch is. That was critical in our success in being able to "sell" it to the manufacturing community, and help people understand that we really are one community, and if we want to be able to do collaborative commerce, we need to do it from the business perspective not the IT perspective.” |
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Marianne Timmons, Director of B-to-B, Wegmans Food Markets on Wegmans' EPCglobal Pilot
“We have great aspirations for what we think EPC will bring to the consumer. Foundationally, you need clean, accurate, synchronized data to be able to incorporate that information: as you talk about where the product is, you need to be clear on what the product is. So we started foundationally with data synchronization; but we have a pilot going in our meat distribution area with EPC, and we're really looking forward to it providing better service to the consumer, fresher product, safer product and helping us with traceability initiatives in the future.” |
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Bob Noe, CEO, 1SYNC, on data synchronisation for small companies
“Adopting a data synchronization strategy is every bit as valuable to the small company as it is to a large company. The value is in the reduced costs, in the trading partner collaboration, all of which are relatively more important to the small company in their competition with the large company. In some ways it's probably easier for them to deploy, because many of them have a much smaller base of items to implement in the first place. It's very important for SMEs to get involved in data synch and reap the benefits that are there.” |
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Bob Noe, CEO, 1SYNC, on getting started on data synchronisation
“To get started, there is some prep work that you need to do. One is a readiness assessment: looking inside your own organization and saying 'Technically, are we ready to do what's required to share the data?' and 'Can we do it in the prescribed fashion, using XML and all the other technical protocols?' The other is to look at the business processes that are maybe more important than the technology infrastructure. Prep work is mandatory to get any sort of successful return. Otherwise you get started and you find that you're not capable of doing it for one reason or another: either your processes are out of line, or your technology is not capable.” |
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