Ensuring the highest level of consumer and patient safety is a critical objective for governments in the Middle East, Mediterranean and Africa (MEMA).

Improving traceability of products, such as food, drugs, and apparel, across the supply chain is key to achieving this objective. By allowing and recommending the use of GS1 global standards, regulatory authorities are establishing efficient and globally harmonised national traceability systems.

Learn more about Middle East, Mediterranean and Africa legislation and how we can work together to achieve your public policy goals.

Case Study: Complying with SFDA requirements for drug identification

The Saudi Food and Drug Authority (SFDA) is requiring the use of GS1 standards in order to fight against counterfeited drugs.

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