The Global Language of Business

Programme Director- Global Migration to 2D

Job type: Employee
Time type: Full-time
Location: Brussels OR Ewing (New Jersey) (Hybrid)
Post date: 07 February 2023

Position Summary:

GS1 Overview
GS1 develops and maintains the most widely used identification standards that are fundamental to numerous enterprises around the world. The best-known symbol of GS1 standards is the barcode, named by the BBC as one of “the 50 things that made the world economy”. Four decades ago, we started by helping food retailers do business more efficiently and reduce consumer prices. Today, GS1 standards improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors, including retail, marketplaces, healthcare, transport and logistics, food service, technical industries and humanitarian logistics. Our scale and reach – local Member Organisations (MOs) in 115 countries, 2 million user companies and 6 billion transactions every day – help ensure that GS1 standards create a common language that supports systems and processes across the globe.

Programme Overview:
The purpose of Global Migration to 2D programme is to actively manage migration to a future in which 2D barcodes are pervasively used to enable prioritised industry use cases in a globally interoperable way. The programme teams will develop a migration path for Industry and Solution Partners to move systematically to an interoperable 2D barcode future. 
The key to success of this programme will be choreographing and enabling this change across the various stakeholders around the world.  Industry will need to be convinced that the use cases and capabilities enabled by 2D are not only compelling but are mission critical to serving the needs of consumers in the digital world.  Solution Providers will need to be confident that there will be adequate demand by industry to justify the development investments that will be required.  GS1 Member Organisations will need to be able to engage with their constituents with clarity and confidence.  Finally, there will need to be clear communication and measurement on the migration as it begins to signal progress, to justify Solution Partner investment and to motivate all constituents to make the changes needed to meet the needs of the digital consumer. 

Role Summary
Responsibility for the development and successful deployment of the Global Migration to 2D Programme.  The Global Migration to 2D Programme Director will be accountable for the coordination/oversight of all Community/Sector and Brand Marketing Engagement, MO engagement and readiness, Programme management and communication, Marketing, Training and Education. He/she will have oversight of the overall operations of the Global Migration to 2D initiative and coordination of the cross-functional team comprised of GS1 Member Organisation staff and the following Global Office functional areas: Community Engagement/Sectors, Standards, Subject Matter Experts, Training, Customer Service, Legal, Data Services and Analytics.


•    Work with sector leadership, Public Policy and Member Organisations to convince and excite industry about this opportunity. While the needs may be clear for some, a significant effort will be required to engage with and align our industry stakeholders around a common vision and plan of action. This will begin with raising awareness and educating on the value of the use of GTIN in every barcode on-pack. Prepare (with industry) to ensure that, by 2027, all Retail POS scanners globally are capable of reading and processing 2D barcodes. 
•    Manage the migration as a Federation, so we can “meet the regions where they are”. This work will leverage and learn from regional strengths and will mitigate/manage/enable the areas where they need more help. The goal is to enable a 2D future globally by allowing for the orderly migration from traditional barcodes to a full range of GS1 2D capabilities, including supporting data richness for regulatory compliance, consumer requirements and connections to digital content.
•    Keep everybody focused on the consumer as the main driver for change. The needs of the digital consumer is driving this need.
•    Drive partnerships between parties that have not previously needed (or wanted) to cooperate in the past. Whether it be finding common ground and opportunities for brand marketing AND supply chain constituents or finding synergies between regulators and solution providers, it is imperative to the success of the programme to align the communities we serve around the reason for change. 
•    Lead, without direct authority, the cross-function team consisting of colleagues from different functional areas at GO and MOs, to successfully deliver all programme components.
•    Align with the GS1 Strategy to create synergies and achieve organisational goals and objectives.
•    Provide guidance and support to cross-functional team members, assisting them with the development and execution of their respective work. 
•    Work collaboratively with all stakeholders, following Project Management methodologies, to establish appropriate prioritization of activities and to monitor progress against agreed objectives.  
•    Cultivate relationships with and maintain support across Member Organisation/Regional experts and leadership teams
•    Manage engagement risk, project economics including planning and budgeting, defining deliverable content, and ensuring buy-in of proposed plans from all constituents.
•    Share expertise with cross-functional team members through development and delivery of case studies, marketing and learning materials, and other resources to elevate knowledge of the Global Migration to 2D
•    Establish and implement KPIs to measure the progress toward the Global Migration to 2D 


•    Bachelor’s degree from four-year college or university, Master’s Degree preferred
•    10-15+ years of relevant leadership experience in a CPG or Retail Organisation
•    Experience using GS1 Standards in a CPG/Retail environment
•    Experience implementing systems in a CPG or Retail environment (POS, ERP, PIM, TMS)
•    Supply chain and/or demand chain experience related to product, services, solutions and/or standards
•    Experience building, leading, motivating, managing high performing teams 
•    Proven ability to effectively leverage cross-functional resources and collaborate with industry associations (i.e. Consumer Goods Forum), regulators and participating companies.Experience working with and leading globally distributed teams 

Skills required:

•    Fluency in English, oral and written is mandatory 
•    Strong communication skills including written, verbal, interpersonal, listening skills, presentation creation and delivery
•    Ability to effectively communicate with both highly-technical and non-technical persons seamlessly, from the boardroom to the shop floor
•    Inspirational Leadership to engage and align global communities
•    Mature political sensitivity to work across a diverse community of interests and cultures
•    Effective relationship builder – one to one, one to many, internally and externally
•    Strategic thinker - ability to identify, assess and synthesize information about emerging products, services and standards opportunities and their current or future relevance 
•    Strong project management skills with the ability to manage multiple projects simultaneously
•    Boundary spanning effectiveness, gets things done across many areas; works well in a matrix organisation. 

Additional Information:

Travel Requirements: Up to 10% global travel may be required

How to apply:

Send your application with CV to:

  • Blue Tower, Avenue Louise 326, bte 10
  • B-1050 Brussels, Belgium 
  • Tel: + 32 2 788 78 00 
  • E-mail: 

Responses will be treated quickly and with strict confidentiality.