GS1’s involvement in the EU Tobacco Products Directive

The European Commission’s DG SANTE is working on preparing the implementation of articles 15 and 16 of the Tobacco Products Directive and GS1 is following the procedures closely from Brussels.

GS1 in Europe replied to the public consultation on the implementation of an EU system for traceability and security features on 4 November 2016, thanks to the efforts of an internal task force (please visit ). The EU Commission received a total of 353 answers from different stakeholders.

On 12 December 2016, Scott Gray, Senior Director Technology Strategy, and Francesca Poggiali, Director Public Policy Europe, from Global Office participated in the first stakeholders’ workshop organized by the European Commission, together with 84 organisations including public authorities, industry, NGOs, and solution providers. The Contractor hired by DG SANTE, Everis, presented different options on the main issues to be dealt with, i.e. the choice of governance model, the data storage model and the allowed data carriers. GS1 sent written comments to the Commission after the workshop. If you wish to receive a copy of GS1 comments sent to the Commission, please contact Francesca Poggiali at

On the 2nd March, the French Socialist Member of the European Parliament, M. Pargneaux, organised a conference on "Towards an EU-wide traceability of tobacco products: ensuring an independent and efficient system to fight illicit trade and protect public health" at the European Parliament.
Among the speakers it is important to notice the presence of: Dr. Rys, Director at the European Commission’s DG SANTE, Mrs. Mrs. Kummer Peiry, representing the WHO’s FCTC Secretariat, and Mr. Roebling, Head of the Unit Customs and Tobacco Anti-Fraud Policy from OLAF
Should you want to know more, please find the agenda here and contact our Public Policy Director for Europe, Francesca Poggiali, who attended the conference.

Next step: Scott and Francesca have been invited to represent GS1’s voice at the next Stakeholders Workshop at the European Commission on 15 May.