London 21st February 2018 – retailers could increase sales by up to 5.5% through the use of RFID according to a new report launched by GS1 UK in partnership with GS1 Global and The ECR Community’s Shrink and On Shelf Availability Group.
The independent report, authored by Professor Adrian Beck of the University of Leicester, focuses on the key learnings from ten global retailers and brands that have invested in the technology. It is understood to be the world’s most comprehensive study into the use of RFID in retail.
Using a combination of face-to-face interviews combined with quantitative data on business performance, Professor Beck’s research identifies the key lessons from their RFID journeys. The findings uncover unique insight into the benefits as well as the real challenges adopters face when using RFID in a retail environment.
Based on the research:
John Fonteijn, Group Chairman from the ECR Community Shrinkage and On-Shelf Availability Group, said: “We are delighted to have the opportunity to co-sponsor this exciting and innovative research project. As a technology, RFID has often struggled to live up to the hype surrounding its use in retailing, but as Professor Beck’s research shows, in the right environment, and by adopting a realistic and measured approach to its use, RFID now offers an attractive financial proposition to those retailers willing to invest.”
Gary Lynch, CEO GS1 UK, added: “This independent research highlights the clear commercial and operational benefits and challenges for both retailers adopting RFID within their businesses. As owners of the EPC industry standard for RFID, GS1 UK is able to offer neutral advice to help retailers and solution providers on their RFID journeys. The learnings covered in this report provide an indispensable guide for any retailer interested in deploying the technology.”
Marianne Timmons, President Industry Engagement GS1 Global Office, explains: “Professor Beck has created an outstanding report that underscores how leading apparel companies are benefiting from their RFID implementations. As is mentioned in the report, standards do matter. The companies surveyed saw value in standards-based deployments and how they enable interoperability and visibility throughout the supply chain.”
The research participants included: Adidas, C&A, Decathlon, Lululemon, Jack Wills, John Lewis, Marc O’Polo, Marks & Spencer, River Island and Tesco.
To access the full report go to www.gs1uk.org/rfidinretailing
To access the infographic What can RFID do for Retail?