Nestlé, Kraft, J&J, Wal-Mart, Metro and Carrefour lead GS1 MobileCom initiative

Global brands and retailers such as Nestlé, Kraft, Johnson & Johnson, Wal-Mart, Metro and Carrefour are leading an effort by GS1 to define open standards and allow businesses and consumers to interact using mobile phones. These companies are now part of newly-formed GS1 MobileCom Steering Committee that will help drive the efforts of the GS1 MobileCom group to connect businesses and consumers using mobile phones together with local GS1 offices represented by GS1 Colombia, GS1 Hong Kong & GS1 France.

 

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