Global event shows how mobile phones are changing shopping habits

On 15 June 2010, GS1 MobileCom Day gave a unique perspective on how people are using mobile phones to shop and consume differently across the globe. Local events in over 30 countries brought together manufacturers, retailers and technology providers to explore the potential of mobile commerce. 3 global webinars with presentations from Kraft, L'Oréal, Ogilvy, Deloitte, SAP and IBM analysed emerging trends.

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