The Consumer Goods Forum’s Product Data Coalition and GS1 are proud to launch a joint quick start guide aimed at helping all CPG companies benefit from GTIN Ubiquity, Verified by GS1 and the GS1 Global Data Model. Working together, the ultimate goal of these three strategic initiatives is to ensure all products are represented as well in the digital world as they are in the physical world.
Today more than ever, making an industry effort around GTIN Ubiquity, Verified by GS1 and the GS1 Global Data Model is mission critical. Not only are consumers and trading partners demanding more and better product data than ever before, the COVID-19 crisis has spurred faster e-commerce growth that has amplified the challenges we all face in today’s data exchange processes. The impact of poor-quality product information and unnecessary costs has never been more damaging.
To address this friction, the quick start guide breaks down participation in the three initiatives into 10 easy-to-understand steps that any Consumer Goods company can follow:
GTIN ubiquity: All products uniquely identified with a GS1 GTIN (Global Trade Item Number)
Verified by GS1: A verifiable “ID card” for every product
GS1 Global Data Model (GDM): Sharing foundational product information
Ultimately, the quick start guide will help drive awareness of these three strategic initiatives, and act as a call to action to the industry.
Click here to view the members of The Consumer Goods Forum's Product Data Coalition of Action.