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GS1 welcomes European Commission endorsement of new industry privacy framework

GS1 and Neelie Kroes, the Commission Vice-President in charge of the Digital Agenda, signed the new Privacy Impact Assessment (PIA) Framework for RFID applications at a ceremony in Brussels on 6 April 2011. Signatories to the PIA Framework also included the main European associations representing the retail industry as well as some of the leading companies that will deploy RFID in Europe.

The new procedures have been drawn up to ensure the privacy of personal data as Radio Frequency Identification (RFID) becomes more commonplace. They were developed by commercial companies under the leadership of GS1, a neutral not-for-profit organisation focusing on the design and implementation of global standards to improve efficiency in supply chains.