Over 40 years ago, CPG retailers helped implement a single standard for product identification- the barcode. What started as a way to speed-up the store checkout, has since become the global language of business.
Today, improved supply chain visibility, accurate product information, product traceability and food safety-made possible by GS1 standards- are enabling the seamless, omni-channel shopping experience that trading partners, regulators and consumers are demanding from the CPG sector.
#RetailReady - Brand Owners willing to increase sales in new channels.
See how GS1 standards are helping small businesses grow
Omni-channel commerce is built on unique product identification and data sharing that is seamless.