Our GS1 SmartSearch standard and guideline allows businesses to increase sales through:
The GS1 SmartSearch standard and guideline achieves these benefits by making it possible to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.
We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web. GS1 SmartSearch has recently been welcomed as the first external extension to schema.org. Find out more >>