GS1 SmartSearch

Increase sales through more relevant search results

Our GS1 SmartSearch standard and guideline allows businesses to increase sales through:

  • More relevant search results
  • More detailed and accurate product information displayed in search results

The GS1 SmartSearch standard and guideline achieves these benefits by making it possible to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer. 

GS1 SmartSearch standards

We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web. GS1 SmartSearch has recently been welcomed as the first external extension to Find out more >>

View GS1 SmartSearch standards and guideline


Pilot this standard

You can get ahead of the game by piloting this standard on your web pages.

Join a GS1 SmartSearch pilot

Any questions?

We can help you get started using GS1 SmartSearch standards.

Contact your local GS1 office