Simple and clear GTIN management rules set the foundation for omni-channel commerce

GS1 UniqueID is a large, multi-year industry initiative that is dedicated to making GTIN management—and the sharing of data about minor product changes—simpler and more effective. 

The ultimate goal is to provide:

• Consumers with the right product information at the right time
• A more approachable and easy to understand GS1 system that encourages industry consistency and adoption/use
• Global standards that enable companies to operate in an omni-channel, global retail market

The GTIN Management standard was a key foundational step in making the GS1 UniqueID effort a reality.