Today's consumer expects reliable and complete product information. Beyond what is printed on the label, they want to know about ingredients, quality, calories, recipes and more. However, in the absence of a standardised way to store and exchange both B2B (e.g. product dimensions, weights etc.) and B2C (e.g. ingredients, recipes etc.) information between brand owners and retailers, it is a challenge to meet this growing demand for product data. To address this need, GS1 India has developed DataKart - an online cloud-based service. DataKart enables seamless upload, storage and distribution of B2B and B2C information between brand owners and retailers, which can then be leveraged to meet data needs across multiple channels.
The Department launched the Smart Consumer mobile app (powered by GS1 India’s DataKart service) on Dec 24. Key characteristics of the app are:
The Indian Department of Consumer Affairs’ key objective is to:
Through product barcode scanning via smart phones consumers can easily access products’ information digitally.
As the GS1 barcode provides unique and universal product identification, it can facilitate accurate correlation of products to their manufacturers.
As GS1 India’s DataKart service captures both company and product attribute information, populated directly by manufacturers, it could easily power the app developed by the Department.
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