The Global Language of Business

Visibility along the wine supply chain from Australia to Hong Kong

The use of GS1 standards can help automate processes and improve visibility in international supply chains. In a recent APEC pilot focused on the wine supply chain, findings showed improvements in the visibility of supply chain events increased from 35 percent to 73 percent and the tracking of data reduced failed shipments by 5 percent.


Improved visibility of supply chain events resulted in reduced failed shipments by 5 percent.

The port authority can now automatically notify approved wharf cartage operators of available containers, expediting port clearance.

Supply chain visibility improved from 35% to 73%.


Prior to the pilot, data encoded in the barcode on the carton or pallet was scanned once the product had left the Australian 3PL warehouse and was not readily available again until the wine was received and stored at the importer’s warehouse in Hong Kong. Therefore, it could not be verified whether the pallet, container, vessel or truck had actually carried the complete and accurate order of cartons or individual wine bottles at any point during the journey. With this process, it was difficult, if not impossible, for the supplier to know about any errors or changes to the shipment at any point along the way.


GS1 identifiers encoded in barcodes were used on cases and pallets of wine along with EzTrack EPCIS that provided transport event messages, leading to real-time visibility for all participants. The pilot also used existing GS1 standards applied on cases and pallets. A GS1 Global Trade Item Number® (GTIN®) encoded in a GS1-128 barcode on a label uniquely identified each case of wine while a GS1 Serial Shipping Container Code (SSCC) encoded in a GS1-128 barcode uniquely identified pallets. Participants included a wine supplier and 3PL warehouse in Australia, and a stevedore and importer in Hong Kong.

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