Farms, cooperatives and other agri-food businesses want to create a competitive advantage by addressing consumers’ needs for easy accessibility to valuable information about their crops and food. Yet, there was no single solution that traced the exact location and climate conditions of crops’ cultivation—while also linking crops to the final products eaten by consumers.
QUHOMAtrace from Future Intelligence, an IoT provider, and GS1 data sharing standards have addressed this need for traceability. The QUHOMAtrace platform is designed as an innovative integrator of entity-based registries (e.g., IoT data) and event-based information (e.g., data produced from traceability applications). GS1 EPC (Electronic Product Code)-enabled standards provide the needed foundation for the identification of farm plots, each crop’s batch/lots, and sensors associated with the farm plots and crops, enabling the traceability of crops from farm to fork. Farming visibility events are captured and stored as interoperable, GS1-standardised EPC Information Services (EPCIS) event data.
For the harvested product, information on events prior to a crop’s harvest is now available, such as when it was planted, how it was treated and information from sensors. Farmers can now communicate with their procurers, buyers and/or consumers every detail that happens in the field. They can receive customised advice on the use of a product, how to lower the cost of an external quality inspection, or even how to increase consumer trust and loyalty.
Farmers can also get aggregated data that helps them determine which farm practices can increase a field’s capacity to produce quality crops and food. It can provide the needed justification of a farmer’s environmental decision since this data proves the necessity of certain farm practices, such as irrigation and spraying performance, insecticides applied and more.