The GS1 Cloud will combine brand-sourced product data from existing GS1 databases (such as GDSN, GEPIR and local product catalogues maintained by individual GS1 Member Organisations) and will also collect data directly for products not currently maintained in an existing source.
This centralised database is intended to house more than 100 million Global Trade Item Numbers (GTINs), along with six additional core product attributes that will deliver trusted product information that consumers demand. The 7 core product attributes include:
The data in the GS1 Cloud will be available to retailers, e-tailers, marketplaces, apps and brand owners through an online portal and via application programming interfaces (APIs). It will be used in consumer-facing channels and to help sourcing decisions and will be analysed for data quality and digital usage. All data recipients of the GS1 Cloud must have a relationship with a GS1 Member Organisation to gain access.
The first cloud-based applications will be: