The Global Language of Business

4.1 Writing user-interface messaging

User Experience (UX) text appears throughout the user interface of online GS1 services and solutions. The UX sentences or text you write should have:

Scannable: Readability of the sentence on first glance

Front-loaded: The point is conveyed at the start of the sentence

Low Cognitive load: The reader does not use much of working memory


- Correct: Describes differentiating characteristics in terms of flavour, fragrance or taste of the same brand and size. For example, `still´ or `sparkling´ for drinks.

- Incorrect: Covers the distinguishing characteristics that differentiate products with the same brand and size including such things as the flavour, fragrance or taste. ‘Still or sparkling’ is a specific example for drinks.

4.1 Writing user-interface messaging - Image 0

Figure 41 Example of a user interface for Activate

4.1.1 Screen element names and usage

All User interface element names must be formatted in bold, especially in procedural steps.

From the Order type drop-down, select Online.

From the Orders page, click Confirm.

From the Packaged orders page, select the Gift wrap checkbox, and then click Ok.

Which of the following best describes the primary purpose of your visit?


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