Improving product sustainability is a key task for business – particularly if you’re in the consumer goods industry. Our standards have a key role to play.
Governments are legislating for the adoption of clean technologies, resource and energy efficiency, waste reduction, recycling initiatives and the reduction of harmful environmental impacts. And consumers are searching for trusted data about the sustainability of the products they use.
However, there are more than 400 environmental and social compliance labels in the world. And while 89% of Europeans believe that buying sustainable products makes a difference to the environment, only 51% find it easy to tell the difference between sustainable and non-sustainable products (source: European Commission survey, 2013).
What’s needed is a harmonised approach to product sustainability reporting which is accepted across global supply chains, affordable and not too complicated. Only this will deliver the credible results consumers expect.
To improve the sustainability of your products, you need to identify, measure, compare and transform the factors at play in production and consumption. Many of these factors inhabit the supply chain. Using our standards will help systematise supply chain data, ease its exchange and make efficient its reporting against a sustainability profile.