Link Type

A property representing a link to an online resource that is directly related to the identified item. More specific link types are defined as subproperties of gs1:linkType

Nearest equivalent:

The GS1 SmartSearch standard allows businesses to benefit from:

  • Better search results for consumers to find the products and information they need.
  • Greater visibility of their products in online searches.
  • Improved, accurate online product information.
  • Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.

Further information and support tools for the GS1 SmartSearch are available.

This site documents one technical aspect of GS1 SmartSearch - the GS1 Web Vocabulary. The initial focus of the GS1 Web Vocabulary is consumer facing properties for clothing, shoes, food beverage/tobacco and properties common to all products. Food/Beverage/Tobacco properties will include properties related to EU 1169 as defined in the GDSN and GS1 Source Standards. In addition, the vocabulary includes the definition of parties and of a product offer (a product offered by a party for a price). Properties and their definitions come from existing GS1 standards including GDSN, GS1 Source and GPC. Exceptions to this rule include the definition of Offer which does not exist in any of the above standards.




PropertyExpected TypeDescription

Link Types:

Link Type PropertyExpected TypeDescription

Type Codes:


Type Code Values:

Code ValueNameDescription and URI

All Classes


All Properties


All Type Codes


All Link Types for GS1 Digital Link

Link TypeDescription

PropertyExpected TypeDescription

PropertyExpected TypeDescription

PropertyExpected TypeDescription

Defined values for this Type Code

Code ValueNameDescription and URI

Subclasses ⇩


Superclasses ⇧


Expects value of type:

Value is expected to be of type:

Classes having this property:

Used with these classes:

Properties expecting this type of value:

Property expecting this typeExpected TypeDescription

Related properties (with the same domain and range):

PropertyExpected TypeDescription
Activity Ideasxsd:anyURIA link to ideas for using the product, particularly with children.
Allergen informationxsd:anyURIA link to a description of the allergens in the product.
Information for professionals about this brandxsd:anyURIA link to a brand presence aimed at clinical professionals.
Information for patients about this brandxsd:anyURIA link to a brand presence aimed at patients.
Certification Informationxsd:anyURIA link to certification information about the product.
Consumer handling and storage informationxsd:anyURIA link to information about safe handling and storage of the product.
EPC Information Services (EPCIS) repositoryxsd:anyURIA link to an EPCIS repository of visibility event data.
Electronic Patient Information Leafletxsd:anyURIA link to an electronic patient information leaflet.
Frequently Asked Questionsxsd:anyURIA link to a set of frequently asked questions.
Handled byxsd:anyURIUsed when one resolver redirects all request URIs that match a given pattern without further processing, such as from GS1 to a brand-operated service. See section 7.7.1 of the Digital Link standard, version 1.1.
Has Retailersxsd:anyURIA link to a list of retailers for this item
Ingredients informationxsd:anyURIA link to facts about the product's ingredients.
Instructionsxsd:anyURIA link to instructions related to the item, such as assembly instructions, usage tips etc.
Leave a reviewxsd:anyURIA link through which a review can be added.
Master dataxsd:anyURIA link to a source of structured master data for the entity. This is typically for B2B applications.
Nutritional Informationxsd:anyURIA link to nutritional facts about the product.
Product Information Pagexsd:anyURIA link to information specifically about the identified item, typically operated by the brand owner or a retailer of the product and aimed at consumers. It may include links to further information, product description, specifications etc.
Sustainability and recyclingxsd:anyURIA link to information about the product's sustainability of manufacture, recycling information etc.
Promotionxsd:anyURIA link to a promotion for the product.
Purchase supplies or accessoriesxsd:anyURIA link to information about where supplies or accessories for the item can be purchased or ordered.
Quick start guidexsd:anyURIA link to a description of the key features needed to be understood to begin using the item.
Recall statusxsd:anyURIA link to information about whether the product has been recalled or not, typically an API.
Recipe websitexsd:anyURIA link to a recipe website for the product.
Register purchasexsd:anyURIA link to an entry point for registering ownership of a product including for warranty purposes.
Related videoxsd:anyURIA link to any video, or document that has an embedded video, that describes or relates to the identified item in some way.
Reviewsxsd:anyURIA link to reviews of the product or service.
Safety informationxsd:anyURIA link to safety information about the item
Service informationxsd:anyURIA link to service or maintenance instructions for the item.
SmartLabelxsd:anyURIA link to the product's SmartLabel page.
Summary Product Characteristics (SmPC)xsd:anyURIA link to Summary Product Characteristics. To be used specifically when linking to information for healthcare professionals.
Social mediaxsd:anyURIA link to a social media channel. The title will typically be replaced by the name of the channel.
Supportxsd:anyURIA link to a source of support such as a helpdesk, chat support, email etc.
Traceability informationxsd:anyURIA link to traceability information about the product (includes track & trace).
Tutorialxsd:anyURIA link to a tutorial or set of tutorials, such as online classes, how-to videos etc.
Verification Servicexsd:anyURIA link to a GS1 Lightweight Messaging Service for verifying the status of a product and its identifier .
What's in the box?xsd:anyURIA link to a description of all the individual items in a packaged item.