Formula/Functionality
Product formulas change and new functionalities are added to products all the time. Some formula changes may be legally-required to be declared on packages. Additionally, some formula changes may result in legal handling requirements that are different than they had been in previous versions of the product.
“Functionality” is defined as the particular use or set of uses for which something is designed. “Formulation” is defined as a list of the ingredients or components used to create a trade item.
A change to the formulation or functionality that affects the legally-required declared information on the packaging of a product and also where the brand owner expects the consumer or supply chain partner to distinguish the difference. Both conditions must be met and requires the assignment of a new GTIN.
- New GTIN assignment is NOT required when declaring existing functionality that was previously present, but not declared on the package, and is now being marketed on new packaging.
Examples of formula/functionality changes
- Ammonia (a potentially hazardous ingredient) is added to the formula which may cause an issue with how consumers/trading partners currently use or store the product.
- A product includes nuts, which introduces a new allergen which is a legally-governed declaration and must be distinguishable by the consumer.
- A change in formulation reducing sugar by 50% to make the trade item low sugar .
- Previously frozen salmon is now sold as fresh salmon
Examples not considered formula/functionality changes
- A change from canola oil to vegetable oil in a salad dressing not distinguishable by the consumer.
- A television has always had WiFi capability, but the packaging is now being changed to highlight this feature.