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6. Primary brand

New GTIN for:
Item
yes
Existing higher-level packaging
yes

The primary brand is the brand most recognisable by the consumer, as determined by the brand owner, and can be expressed as a logo and/or words.

A change to the primary brand that appears on the trade item, requires assignment of a new GTIN.

New GTIN for:
Item
yes
Existing higher-level packaging
yes

Hierarchy level of GTIN assignment

  • The GTIN change occurs at the retail consumer trade item or base unit level.
  • A unique GTIN is assigned at every existing level of the packaging hierarchy above the retail consumer trade item/base unit level.

Example business scenarios that require GTIN change

  • The company’s primary brand name changes from “Old Edge Computers” to “Leading Edge Computers”.

Additional information

  • Local, national or regional regulations may require more frequent GTIN changes. Such regulations have precedence over the rules provided within the GTIN Management Standard.

Relevant guiding principles

Is the consumer or supply chain partner expected to distinguish the difference between old vs. new product? Is there a change in a regulated declaration to the consumer and/or trading partner? Is there a substantial impact to the supply chain (e.g. how the product is shipped, stored, received)?

More about guiding principles
 
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