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7. Time critical or promotional product

New GTIN for:
Item
no
Existing higher-level packaging
yes

A change to a product that is being promoted (including packaging changes) for a specific event or date, impacting the required handling in the supply chain to ensure the trade item is available for sale during a specified time period, requires assignment of a new GTIN.

New GTIN for:
Item
no
Existing higher-level packaging
yes

Hierarchy level of GTIN assignment

  • No GTIN change is required at the retail consumer trade item/base unit level.
  • A unique GTIN is assigned at every existing level of the packaging hierarchy above the retail consumer trade item/base unit level.

Example business scenarios that require GTIN change

  • Free item(s) attached
    • A free trial item (not identified with its own GTIN) is attached to an existing item for a promotional period, the declared net content of the original item is unchanged and packaging dimensions or the gross weight of the product are NOT changed by more than 20%.
  • Modified for season
    • For a limited time, holiday images are portrayed on a product. Holiday trees are added to a box of tissues.
    • A unique product package is introduced for the “Back to School Season”.
    • World Cup logos are added to product packaging for a limited time.
  • On pack coupon with expiration date 
    • For a period of time, a manufacturer attaches a off coupon to a “Giant” size bottle of laundry detergent. The coupon is intended for redemption at time of purchase.
  • Promotion printed on pack
    • A promotional version of a product is launched with "Special offer" printed on the packaging.

Additional information

  • For time critical promotions, the GTIN for the retail consumer trade item/base unit level does not need to be changed, but for tracking in the supply chain, the case and pallet needs to be uniquely identified.
  • Local, national or regional regulations may require more frequent GTIN changes. Such regulations have precedence over the rules provided within the GTIN Management Standard.

Relevant guiding principles

Is the consumer or supply chain partner expected to distinguish the difference between old vs. new product? Is there a change in a regulated declaration to the consumer and/or trading partner? Is there a substantial impact to the supply chain (e.g. how the product is shipped, stored, received)?

More about guiding principles
 
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