Target Consumer Age

Identifies the target consumer age range for which a product has been designed.

Nearest equivalent:

The GS1 Web Vocabulary collects terms defined in various GS1 standards and data systems and made available for general use following Linked Data principles. It is designed as an extension to and, where relevant, mappings and relationships arising from that vocabulary are made explicit.

The initial focus of the GS1 Web Vocabulary is consumer-facing properties for clothing, shoes, food beverage/tobacco and properties common to all products.

This includes properties related to EU 1169 as defined in the GDSN and GS1 Source Standards. In addition, the vocabulary includes the definition of parties and of a product offer (a product offered by a party for a price). Properties and their definitions come from existing GS1 standards including GDSN, GS1 Source and GPC. Exceptions to this rule include the definition of Offer which does not exist in any of the above standards.

New terms are developed and ratified according to the Global Standards Management Process. Terms may be suggested and commented on in the vocabulary’s GitHub repository .

The GS1 Web Vocabulary was originally developed as the primary output of the GS1 SmartSearch standard but it now fulfils a broader remit. The  GS1 SmartSearch standard enables businesses to benefit from:

  • More accurate search results for consumers to find the products and information they need.
  • A lower bounce rate, i.e. people landing on a page and immediately navigating away as it's not relevant to them.
  • Improved conversion rate from visits to sales.
  • Improved, accurate online product information.
  • Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.

Further information and support tools for the GS1 SmartSearch are available.

The GS1 Digital Link standard makes it possible to express any set of GS1 identifiers as a Web URI and therefore the identified item can be the subject of machine-readable facts and assertions made about it. The GS1 Web Vocabulary includes the link types used in GS1 Digital Link to annotate links to related resources, such as product information pages, instruction manuals, related videos, certification information, brand owner APIs, traceability information and more.

Terms from Scan4Transport cover extended address information suitable for deliveries, especially 'last mile' deliveries.




PropertyExpected TypeDescription

Link Types:

Link Type PropertyExpected TypeDescription

Type Codes:


Type Code Values:

Code ValueNameDescription and URI

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All Properties


All Type Codes


All Link Types for GS1 Digital Link

Link TypeDescription

PropertyExpected TypeDescription

PropertyExpected TypeDescription

PropertyExpected TypeDescription

Defined values for this Type Code

Code ValueNameDescription and URI

Subclasses ⇩


Superclasses ⇧

gs1:targetConsumerAge xsd:string

Expects value of type:

Value is expected to be of type:

Classes having this property:

Used with these classes:

Properties expecting this type of value:

Property expecting this typeExpected TypeDescription

Related properties (with the same domain and range):

PropertyExpected TypeDescription
Additional Organization Identification Type Valuexsd:stringThe value associated with the Additional Organization Identification Type Value.
Additional Product Classification Codexsd:stringCode specifying the applied additional product classification scheme.
Additional Product Classification Valuexsd:stringCode specifying an additional product classification other than the GS1 Global Product Classification. The applied classification scheme is specified as additional information together with the classification value.
Authenticity Security Feature Regular Expressionxsd:stringLinks to a regular expression to be used to perform syntax validation (plausibility checking) of a string value read from a physical security marking.
Authenticity Security Feature Valuexsd:stringLinks to a string value read from a physical security marking.
Available Languagexsd:stringISO 639-1 code specifying the language of a specified contact point.
Award Prize Codexsd:stringIndicates the achievement of the product in relation to a prize or award, e.g. winner, runner-up, shortlisted.
Beverage Vintagexsd:stringThe year in which the majority of ingredients are harvested and/or the alcoholic beverage is produced. Determination as to whether the vintage year is the harvest date or production date is according to requirements in the Target Market.
Colour Codexsd:stringA code indicating the colour of an object according to a specific code list. The applied code list is specified as additional information together with the colour code.
Country Codexsd:stringA short text string code (see values defined in ISO 3166) specifying the country in which a processing or other activity is performed, for example processing, bottling, manufacturing.
Country Subdivision Codexsd:stringA short text string code (see values defined in ISO 3166_2) specifying the country subdivision in which an activity is performed, for example processing, bottling, manufacturing.
County Codexsd:stringA code that identifies a county. A county is a territorial division in some countries, forming the chief unit of local administration. In the US, a county is a political and administrative division of a state.
E-mailxsd:stringCreating/sending/receiving of unstructured free text messages or documents using computer network, a mini-computer or an attached modem and regular telephone line or other electronic transmission media.
Telefaxxsd:stringA fax number used for transmitting and reproducing fixed graphic material over telephone lines or other electronic transmission media.
File Language Codexsd:stringThe specified language to which the digital asset is targeted. It is recommended to use the ISO 639-1 language code.
GPC Category Codexsd:string8-digit code (GPC Brick Value) specifying a product category according to the GS1 Global Product Classification (GPC) standard. For more information see
Latitudexsd:stringAngular distance North or South from the earth's equator measured through 90 degrees.
Longitudexsd:stringThe arc or portion of the earth's equator intersected between the meridian of a given place and the prime meridian and expressed in degrees
Original Code Valuexsd:stringLinks to the alphanumeric code value defined elsewhere in GS1 or the GS1 Global Data Dictionary
Packaging Typexsd:stringThe dominant means used to transport, store, handle or display the product as defined by the data source. This packaging is not used to describe any manufacturing process.Recommend to use UNECE Rec 21 codes.
Payment Termsxsd:stringThe type of payment term expressed as a code, for example Discount.
PO Box Numberxsd:stringThe number that identifies a PO box. A PO box is a box in a post office or other postal service location assigned to an organization where postal items may be kept.
Postal Codexsd:stringText specifying the postal code for an address.
Price Currencyxsd:stringA string value indicating a currency from ISO 4217 for example USD .
Product IDxsd:stringAdditional means to the Global Trade Item Number to identify a product.
Qualifying Product GPC codesxsd:stringIf specified, the discount is only available when purchasing a product whose Global Product Classification (GPC) brick value appears in the list specified via this property.
Qualifying Product GTINsxsd:stringIf specified, the discount is only available when purchasing a product whose GTIN appears in the list specified via this property.
Size Code List Codexsd:stringCode specifying a size code list. Allowed code values are specified in GS1 Code List SizeCodeListCode .
Size Codexsd:stringA code indicating the size of an object according to a specific code list. The applied code list is specified as additional information together with the size code.
Telephonexsd:stringA telephone number for example +44 217 992 9999.
Measurement Unitxsd:stringA string value indicating a Measurement Unit from UN/ECE Recommendation 20, Units of Measure used in International Trade e.g. GRM = gram - see