Variant Description

Free text field used to identify the variant of the product. Variants are the distinguishing characteristics that differentiate products with the same brand and size including such things as the particular flavour, fragrance, taste.

Nearest equivalent:

The GS1 SmartSearch standard allows businesses to benefit from:

  • Better search results for consumers to find the products and information they need.
  • Greater visibility of their products in online searches.
  • Improved, accurate online product information.
  • Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.

Further information and support tools for the GS1 SmartSearch are available.

This site documents one technical aspect of GS1 SmartSearch - the GS1 SmartSearch Web Vocabulary. The initial focus of the GS1 SmartSearch Web Vocabulary is consumer facing properties for clothing, shoes, food beverage/tobacco and properties common to all products. Food/Beverage/Tobacco properties will include properties related to EU 1169 as defined in the GDSN and GS1 Source Standards. In addition, the vocabulary includes the definition of parties and of a product offer (a product offered by a party for a price). Properties and their definitions come from existing GS1 standards including GDSN, GS1 Source and GPC. Exceptions to this rule include the definition of Offer which does not exist in any of the above standards.




PropertyExpected TypeDescription

Type Codes:


Type Code Values:

Code ValueNameDescription and URI

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All Type Codes


PropertyExpected TypeDescription

PropertyExpected TypeDescription

PropertyExpected TypeDescription

Defined values for this Type Code

Code ValueNameDescription and URI

Subclasses ⇩


Superclasses ⇧

gs1:Product gs1:variantDescription rdf:langString

Expects value of type:

Value is expected to be of type:

Classes having this property:

Used with these classes:

Properties expecting this type of value:

Property expecting this typeExpected TypeDescription

Related properties (with the same domain and range):

PropertyExpected TypeDescription
Additional Product Descriptionrdf:langStringAdditional variants necessary to communicate to the industry to help define the product. Multiple variants can be established for each GTIN for e.g. Style, Colour, and Fragrance .
Colour Descriptionrdf:langStringA description of the colour of an object.
Consumer Package Disclaimerrdf:langStringAdditional information that should be used in advertising and in displaying.
Consumer Safety Informationrdf:langStringInformation on consumer safety regarding the product.
Consumer Storage Instructionsrdf:langStringExpresses in text the consumer storage instructions of a product which are normally held on the label or accompanying the product. This information may or may not be labelled on the pack.
Consumer Usage Instructionsrdf:langStringFree text containing the usage instructions of a product, which are normally held on the label or accompanying the product. This information may or may not be labelled on the pack.
Country Of Origin Statementrdf:langStringA description of the geographic area the item may have originated from or has been processed.
Descriptive Sizerdf:langStringAn alphanumeric size factor the brand owner wishes to communicate to the consumer. IE Jumbo, Capri, Full Length, Maxi.
Functional Namerdf:langStringDescribes use of the product or service by the consumer. Should help clarify the product classification associated with the GTIN.
GPC Category Descriptionrdf:langStringA description of the code specifying a product category according to the GS1 Global Product Classification (GPC) standard.
Health Claimrdf:langStringA description of health claims according to regulations of the target market.
Included Accessoriesrdf:langStringAny included object or device not part of the core product itself but which adds to its functionality or use.
Product Descriptionrdf:langStringAn understandable and useable description of a product using brand and other descriptors. This attribute is filled with as little abbreviation as possible, while keeping to a reasonable length. This should be a meaningful description of the product with full spelling to facilitate message processing. Retailers can use this description as the base to fully understand the brand, flavour, scent etc. of the specific product, in order to accurately create a product description as needed for their internal systems. Examples: XYZ Brand Base Invisible Solid Deodorant AP Stick Spring Breeze.
Product Feature Benefitrdf:langStringElement for consumer facing marketing content to describe the key features or benefits of the style suitable for display purposes.
Product Form Descriptionrdf:langStringThe physical form or shape of the product. Used, for example, in pharmaceutical industry to indicate the formulation of the product. Defines the form the product takes and is distinct from the form of the packaging.
Product Marketing Messagerdf:langStringMarketing message associated with the product. Consumer-friendly marketing detailed description of the product.
Product Namerdf:langStringConsumer friendly short description of the product suitable for compact presentation.
Product Rangerdf:langStringA name, used by a Brand Owner, that span multiple consumer categories or uses. E.g. (Waist Watchers).
Production Variant Descriptionrdf:langStringFree text assigned by the manufacturer to describe the production variant. Examples are: package series X, package series Y.
Provenance Statementrdf:langStringFree text description of the region or place the product originates from. This is to be specifically used to specify areas such as cities, mountain ranges, regions. Examples: Made in the Thuringen Mountains, Made in Paris, From the Napa Valley.
Regulated Product Namerdf:langStringThe prescribed, regulated or generic product name or denomination that describes the true nature of the product. For example for a food product in order to distinguish it from other foods according to country specific regulations.
Warning Copy Descriptionrdf:langStringWarning information is additional information that outlines special requirements, warning and caution information printed on the package.