Brand
https://gs1.org/voc/Brand

Information on brands and sub-brands for a product.

⇧ A subclass of owl:Thing

Nearest schema.org equivalent:
Exact match: schema:Brand

The GS1 SmartSearch standard allows businesses to benefit from:

  • Better search results for consumers to find the products and information they need.
  • Greater visibility of their products in online searches.
  • Improved, accurate online product information.
  • Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.

Further information and support tools for the GS1 SmartSearch are available.

This site documents one technical aspect of GS1 SmartSearch - the GS1 SmartSearch Web Vocabulary. The initial focus of the GS1 SmartSearch Web Vocabulary is consumer facing properties for clothing, shoes, food beverage/tobacco and properties common to all products. Food/Beverage/Tobacco properties will include properties related to EU 1169 as defined in the GDSN and GS1 Source Standards. In addition, the vocabulary includes the definition of parties and of a product offer (a product offered by a party for a price). Properties and their definitions come from existing GS1 standards including GDSN, GS1 Source and GPC. Exceptions to this rule include the definition of Offer which does not exist in any of the above standards.



Classes:

ClassDescription

Properties:

PropertyExpected TypeDescription

Type Codes:

TypeCodeDescription

Type Code Values:

Code ValueNameDescription and URI

All Classes

ClassDescription

All Properties

PropertyDescription

All Type Codes

TypeCodeDescription

Properties of gs1:Brand

PropertyExpected TypeDescription
Brand Namerdf:langStringThe brand name of the product that appears on the consumer package.
Sub-brand Namerdf:langStringSecond level of brand. Can be a trademark. It is the primary differentiating factor that a brand owner wants to communicate to the consumer or buyer. E.g. Yummy-Cola Classic. In this example Yummy-Cola is the brand and Classic is the sub-brand.

Properties of owl:Thing

PropertyExpected TypeDescription

Properties of

PropertyExpected TypeDescription

Defined values for this Type Code

Code ValueNameDescription and URI

Subclasses ⇩

SubclassURIDescription

Superclasses ⇧

SuperclassURIDescription
owl:Thing

Expects value of type:

Value is expected to be of type:

Classes having this property:

Used with these classes:

Properties expecting this type of value:

Property expecting this typeExpected TypeDescription
Has Brandgs1:BrandThe brand of the product that appears on the consumer package.

Related properties (with the same domain and range):

PropertyExpected TypeDescription