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GS1 has a long history in retail and the ubiquitous beep of the GS1 barcode is heard at store checkouts 5 billion times a day. Today, there are many paths to purchase, but consumers are demanding one, seamless retail channel - the one that brings their product home. They are creating "personal supply chains" for food, clothing, electronics and more - and GS1 standards can help.

Omni-channel commerce

The retail industry is quickly responding to the changing habits of consumers, who switch seamlessly between in-store and e-commerce channels while expecting a consistent shopping experience. GS1 standards are helping the retail sector integrate store operations, delivery and inventory management to meet the challenges of the new omni-channel marketplace and satisfy the expectations of consumers before, during and after their purchase. Find out more about GS1 and omnichannel commerce  >

Our standards in action

Retail sub-sectors


Fresh Foods


General Merchandise

GS1 UniqueID

Omni-channel commerce is built on unique product identification and data sharing that is seamless. 

Any questions?

GS1 standards can help you solve today's business challenges improve every day processes and operations throughout your supply chain.