Mars Wrigley rolled out GS1 standards, starting with Global Trade Item Number® (GTIN®) allocation and packaging measurement rules and progressing steadily to global data synchronisation and Verified by GS1. Today, Mars Wrigley has a purposeful, governed, proactive and federated approach to data quality.
Mars Wrigley product data now has meaningfully fewer errors and much greater consistency. Online product images are more accurate, mistakes are easier to spot and fix, and they are helping protect the reputations of their well-known global brands
Are you interested in learning more about how GS1 standards and services can move your business forward?