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GS1 Global Data Model

One product. One experience. Every channel.

The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.

About this standard

Everyone needs
better product data

The complexity of product data exchange today is a liability for brands and retailers.

The high level of incomplete or inaccurate product information is eroding consumer trust.

One product.
One experience.
Every channel.

The GS1 Global Data Model simplifies and clarifies data requirements to enable faster, cheaper and more accurate data creation and exchange.

More reliable and complete product information will improve the omnichannel consumer experience.

Getting prepared

All businesses will need to invest in the right people, processes and technology.

Pilots by industry leaders showed clear benefits to data quality and operational efficiency.