The Global Language of Business
  1. Home
  2. Services
  3. Verified by GS1

Trust and efficiency start with a valid ID.

Verified by GS1 ID card

Get product identity right with Verified by GS1

We live in a world where data drives business. E-commerce websites offer millions of products to consumers—and billions of barcodes are scanned in physical stores every day. Unfortunately, retailers and marketplaces cannot confidently verify the products they sell using a single source of trusted product information. Now with Verified by GS1 you can answer the question: “Is this the product that I think it is”?

By registering a GTIN with a minimum set of basic product information, brands create an “ID Card” for each of their products. Retailers and marketplaces can use this information to verify the identity of a product and gain faster, simplified access to brand-sourced, high-quality and consistent product data.

Are you a brand owner who needs to load your product data?

Efficiency for brand owners

  • Simplified data sharing process and faster time-to-market

  • Higher brand integrity by increasing data Quality visibility and gaining market insights

Efficiency for retailers

  • Reduced time and costs to gather and verify data and lower risks of GTIN misuse

  • Faster listing and overall optimised business processes

Trust for consumers

  • More reliable product information and richer experiences

  • Increased satisfaction and fewer returns

Frequently asked questions

Verified by GS1 is a global registry of Global Trade Item Numbers (GTINs), used to answer three key questions:

  1. Is the GTIN a valid GTIN;
  2. To which company a GTIN is licenced;
  3. Whether a set of basic attributes are present for the GTIN.

Verified by GS1 makes it possible for brand owners to share core data about their products and for retailers and marketplaces to verify the identity of the products they sell.

Verified by GS1 is used by retailers, marketplaces and brand owners. Basically any organisation involved in selling or buying products (including importers, wholesalers, distributors, solution providers and government agencies) has a basic need to either register a product’s GTIN, to verify the brand owner or identity of a product.

By sharing GTINs and product attribute information through Verified by GS1, brand owners provide a single place for retailers and marketplaces to verify the presence of core attributes for product listings. Here are some of the common challenges around unique product identity that Verified by GS1 addresses:

  • Different product versions share GTINs: Some brand owners use the same GTIN for several variations of a product, making product tracking almost impossible. For example, a product may come in multiple colours, but all of them would share the same GTIN, causing unnecessary overlap and confusion with retailers, marketplaces and ultimately with the (online) customer.
  • Recycled GTINs: Some brand owners reuse the same GTIN for every iteration of a product. For example, both new and old product models could share the same GTIN—even if the features and functions have changed entirely.
  • GTIN use without ownership: Some brand owners accidentally use GTINs licensed to another company.
  • Same product with multiple GTINs: This is caused both by brand owners who do not know their product does not need a new GTIN and/or who identify the same item multiple times to improve visibility and search placement.

Your local GS1 office is here to help.

If you'd like more information or assistance getting started, your local GS1 office has experts ready to work with your company.