The Global Language of Business

Trust and efficiency start with a valid ID.

Get product identity right with Verified by GS1

ID Card

Verified by GS1 can help organisations answer the question:
“Is this the product that I think it is?”

We live in a world where data drives business. E-commerce websites offer millions of products to consumers— and billions of barcodes are scanned in physical stores every day.

Despite the wealth of available data, it is still not possible for a retailer or marketplace to confidently verify the products they sell using a single source of trusted product information. Everybody loses when product data is incorrect or missing—especially consumers.

Verified by GS1 is the solution to this problem.

Building trust and efficiency

Verified by GS1 helps brand owners, retailers and marketplaces build rich consumer experiences that deliver trusted, brand-sourced product data, which drives confidence, satisfaction, loyalty—and ultimately, increased efficiency and growth for their businesses.

A cross-industry, global initiative

Verified by GS1 is being rolled-out worldwide, with the support of over 30 multinational companies*.

* Companies who have added data to Verified by GS1.

Get ready for Verified by GS1

Brand owners, retailers, marketplaces and solution providers are invited to learn more about how Verified by GS1 can help improve the shopping experience—driving greater consumer confidence, satisfaction and brand loyalty.

Verified by GS1 is currently available in the countries below.

For general inquiries about the Verified by GS1 programme, contact:

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