If you want to sell your products on e-commerce sites or Marketplaces, you need a GTIN™.
Marketplaces like Amazon, Mercado Libre, Cdiscount, eMAG and JD.com, benefit from having a GTIN, a Global Trade Item Number.
A GTIN is a number that uniquely identifies your product as your own. It is the number you see under the barcode on product packaging and the number you use to list products online.
With a GS1 GTIN, you can list your products quickly and accurately and meet marketplace requirements. Your GTIN is unique within the GS1 system so your product can’t be confused with similar ones. A GTIN provides better visibility to your products online.
Did you know?
The GS1 GTIN is a recognised international standard and is accepted globally. Once you have a GS1 GTIN, you can use the same number to expand your business seamlessly to other e-commerce sites, online marketplaces and physical retail stores.
Most marketplaces require a GTIN
A GTIN helps marketplaces simplify the listing process, improve the quality of their product catalogues and secure more online visibility for your products.
Google has seen as high as 40% more impressions and up to 20% more conversions for products with GTINs.
Google claims that if you have two similar products, one having a GTIN and the other not, with all other attributes of the listing being equal, the product with the GTIN is significantly more likely to appear in shopping experiences and drive more traffic to your site.
Why choose GS1 to get your GTIN?
Meet marketplace requirements
With a GS1 GTIN, you are better equipped to sell anywhere. Most marketplaces require a GTIN, so you’ll be prepared to sell online or in retail stores quickly.
List products faster
Skip re-entering product data to list products on the marketplace—a GTIN can retrieve key product data from the marketplace database and external resources or from Verified by GS1.
Increase online visibility
The GTIN is a part of Google’s algorithm, and products with it rank higher in search results. According to Google, products with a GTIN have up to 40% more impressions and up to 20% more conversions.
Frequently asked questions
Why do I need a GS1 GTIN™ to sell my product?
Many marketplaces (and retailers) require a GS1 GTIN™ to sell products online.
If you are a product’s brand owner or manufacturer, many marketplaces and retailers will require you to get a GS1 GTIN™ from GS1.
If you are reselling or distributing a product, many marketplaces and retailers will require you to provide that product’s existing GS1 GTIN™. To do that, you may need to contact the product’s brand owner or manufacturer and ask them.
Marketplaces rely on GS1 GTIN™ to manage their product catalogues, enrich product data and detect counterfeit products. Marketplaces have found that requiring GS1 GTIN™ numbers ultimately enhances the customer experience and drives traffic to your products.
The GS1 GTIN™ is unique and it is searchable in Verified by GS1, the publicly accessible GS1 global database that is used and trusted by many marketplaces around the world to verify the identity of the product you want to sell.
If a marketplace or retailer is asking you to indicate a GS1 GTIN™, contact your local GS1 Member Organisation.
What is the difference between a GS1 GTIN™, a barcode, an EAN and a UPC?
A GS1 GTIN™ is a unique, global, verifiable product identifier issued by GS1 used to uniquely distinguish your products. It’s the number found under a product barcode's black and white lines.
GS1 GTIN™ numbers vary in length depending on the type of product. Some GS1 GTIN™ formats are more common in some countries.
Here are the different GS1 GTIN™ formats you might encounter. Note that all formats of GS1 GTIN™ are usually accepted by all marketplaces and retailers around the world:
- GTIN-12 is also called UPC. It’s a 12-digit number mostly used in North America
- GTIN-13 is also called EAN or JAN. It’s a 13-digit number mostly used in Europe and rest of the world
- GTIN-14 is a 14-digit number used for cases and packaging
- GTIN-8 is an 8-digit number used for smaller-sized items
- ISBN is a 13-digit number used for books
- ISSN is a 13-digit number used for “serial publications” like newspapers or magazines
Interested in learning more? Watch the YouTube video from GS1 ‘What’s the difference between GTIN™, EAN, UPC, and barcode numbers?’, or the YouTube video from Amazon.
What’s the difference between a GS1 GTIN™ and other product identifiers I can purchase online?
Only a GS1 GTIN™ is unique and verifiable in the GS1 system, everywhere in the world, forever.
The GS1 GTIN™ numbers you get from GS1 are unique within the GS1 system that is used by two million companies around the world.
GS1 will never issue the same GS1 GTIN™ twice. GS1 also does not allow the transfer or (re)sale of GS1 GTIN™ numbers.
GS1 GTIN™ numbers are included in our GS1 database, which is accessible to everyone through Verified by GS1. Many marketplaces use this database to check if your GS1 GTIN™ is linked to your company and/or product.
Numbers sold by other parties (parties not listed on our GS1 website) are:
- either not numbers in the GS1 System, or
- numbers originally issued by GS1 to a specific party that have been transferred or (re)sold.
These numbers will either not be in our verifiable database or, if they have been transferred or (re)sold against GS1 guidelines, they will appear together with the data of the original party that licensed the number and not with your data.
The numbers sold by other parties sometimes can overlap with GS1 numbers, which can create confusion. GS1 cannot be held responsible if marketplaces do not accept these numbers.
Sometimes organisations outside GS1 use our logo and brand without authorisation to sell their numbers. The only way to be sure you are getting a GS1 GTIN™ is to go through our GS1.org website to find your local GS1 Member Organisation. Only a licensed GS1 Member Organisation can provide you with GS1 GTIN™ numbers and guarantee their uniqueness in the GS1 database.
Find your local GS1 Member Organisation by visiting our web page.
Did you know?
The Verified by GS1 service gives marketplaces access to the global database of GTINs and allows companies to verify the identity of a product by its GTIN. Verified by GS1 answers the question, “Is this the product that I think it is?”
Case studies about marketplaces
The benefits of trusted product information for bigbasket and other Indian retailers and marketplaces
Retailers and marketplaces in India are finding a range of important ways to use the product data available in Verified by GS1.
eMAG: Building growth on trusted product data
As commerce shifts from physical stores to online, marketplaces like eMAG’s are working to persuade sellers and brand owners alike of the importance of accurate and complete product information.