The Global Language of Business
GS1 logo
  1. Home
  2. Insights & Events
  3. Case Studies
  4. Market-leading brand protection and consumer engagement

Market-leading brand protection and consumer engagement

Addressing counterfeit issues, providing true traceability.
Market-leading brand protection and consumer engagement

Globally, there are widely reported counterfeit issues and fraudulent behaviour in the early nutrition segment.

As a consequence, the demand for assurance of authenticity, traceability and transparency are crucial considerations underpinning a consumer’s choice and access to safe products. Parallel to this is the consumer concern around off-shore supply chains and a brand’s ability to have sight of every event, further emphasizing the case for traceability.

Download the full case study (PDF)

Your local GS1 office is here to help.

Are you interested in learning more about how GS1 standards and services can move your business forward?

Get in touch

Explore more

Securing trust in the global supply chain of COVID-19 vaccines
Healthcare
Executive Dialogue 1 - Securing trust in the global supply chain of COVID-19 vaccines

The unprecendent collaboration to protect people and in the future worldwide.

Securing trust in the global supply chain of COVID-19 vaccines
Healthcare
Executive Dialogue 2 - Securing trust in the global supply chain of COVID-19 vaccines

The optimization of the vaccines roll-out using GS1 Standards in Ireland, New-Zealand and Turkey.

Securing trust in the global supply chain of COVID-19 vaccines
Healthcare
Executive Dialogue 3 - Securing Trust in the global supply chain of COVID-19 vaccines

The efforts required to ensure safe vaccines supply chain.