They named their sweet treat Nomoo, and it is today quite a success with vegans and non-vegans alike. Though the young company has only 30 employees, Nomoo is nevertheless present in more than 2,000 stores, not only in Germany but also in Austria and Switzerland, and is conquering the café and restaurant markets as well.
Along with this marketplace success came a pressing demand from retailers and end consumers for detailed and reliable product information about their ice cream. Several of their larger retailers, in fact, specifically requested that they make their product master data available via the GS1 GDSN.
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