In a data-driven world, the volume of product data generated can be overwhelming for retailers and marketplaces. To complicate matters further, there was no single source of trusted product information that would allow them to verify the products they sell.

Johnson & Johnson Supply Chain established a globally structured programme using Verified by GS1 to share Johnson & Johnson consumer health product information. They created an internal repository, defined clear processes and started to develop automation tools.

As part of their commitment to provide accurate product listings, PARKnSHOP’s supply chain team previously checked each new product’s GS1 Global Trade Item Number® (GTIN®) manually.

PARKnSHOP now queries batches of GS1 GTINs in Verified by GS1 and instantly gets feedback for all items.

This gourmet bakery needed to reduce food waste, improve inventory management and be more confident that they weren’t letting expired products get into their customers’ shopping bags.

Parla Deli replaced manual processes with an automated system that integrates their Enterprise Resource Planning (ERP) and point-of-sale (POS) software. Products are now labelled with a two-dimensional QR Code that contains a GS1 Digital Link.

For their leading infant nutrition brand Friso, they developed together with their technology partner Kezzler an app called TrackEasy, which is based on GS1 standards.

The industry’s first smart packaging innovation that enables parents to experience the journey of Friso’s formula milk at their fingertips, starting from Dutch farms.

A QR code on the packaging uses the GS1 Digital Link standard which allows customers to learn more about the provenance of the product, receive a confirmation that what they have purchased is in fact a genuine can of Friso infant formula.