The Global Language of Business

6 Contents, Weights and Dimensions

The contents, weights and dimensions attributes provide a means of expressing the physical characteristics of products at all packaging levels, from individual products to pallets and logistic units. They support informed management of the physical products as they move through the supply chain and may be used to provide additional product information to consumers.

5 Descriptions

The Descriptions group of attributes provides sellers and consumers with information that is useful in identifying and differentiating products. This information may be used in store communications, promotions or e-commerce. The responsibility for populating this information is largely with the manufacturer. The retailer may utilise (and sometimes modify) this information in consumer communications to better align with their marketing strategy.