The Global Language of Business

1 Introduction

The purpose of the GS1 Global Data Model (GDM) is to simplify and harmonise the exchange of master data. The GDM will identify and define—in a globally consistent way—the set of foundational attributes needed to manage a product through its life cycle, such as: listing, ordering, moving, storing, selling and discontinuing a product both digitally and physically. The intention of the GDM is to enable an improved Consumer experience and to reduce complexity by harmonising foundational data across the industry.

15.4 Pet Food

This group of attributes is used to communicate product information relating to ingredients, nutrients (analytical constituents), additives and feeding instructions for pet food and other animal feed. The values needed for many of these attributes may be dictated by local or regional regulations. It is recommended to refer to local/regional market regulations when developing this information and to your local MO for best practices.