5.2 Descriptions Attributes – Business Process Notes
| BMS ID | ADB Name | ADB Business Definition | Business Process Notes |
| 3506 | Short Product Name |
The Global Language of Business
5.1 Examples of How to Populate Description Attributes
The following examples provide specific instances of how the description group of attributes may be populated. Please see the GS1 Trade Item Implementation Guide [https://www.gs1.org/standards/gdsn/trade_implementation_guide], Section 29, for additional examples.
5 Descriptions
The Descriptions group of attributes provides sellers and consumers with information that is useful in identifying and differentiating products. This information may be used in store communications, promotions or e-commerce. The responsibility for populating this information is largely with the manufacturer. The retailer may utilise (and sometimes modify) this information in consumer communications to better align with their marketing strategy.
4.2 Notes on GTIN and GLN use in Master Data Exchange
The management of identifiers such as GLNs and GTINs includes rules on allocation, re-use and retirement.
■ For more information on GTIN management please refer to the GS1 GTIN Management Standard: [https://www.gs1.org/1/gtinrules//en/].
4.1 Identifiers Attributes – Business Process Notes
| BMS ID | ADB Name | ADB Business Definition | Business Process Notes |
| 40 | Authorised Receiver of Product Information GLN (Global Location Number) |
4 Identifiers
Identifier attributes enable accurate identification. They provide uniqueness and promote clarity in identity and differentiation for:
■ business entities
■ business locations
■ products
3.4 Contact Information Attributes – Business Process Notes
Multiple instances of Contact Address (123), Contact (126) and Contact Type Code (127) may exist. The Contact Type Code describes the overall business usage and the content of the associated attributes can vary with each instance. In addition, multiple sets of Contact Method Code (134) and Contact Details (135) may be associated with each repeated group.
3.3 Contact Information Options
3.3.1 Contact Type Codes
This table includes the three most commonly used Contact Type Code values.
