Located in Inglewood, South Australia, Drury Orchards supplies pears, apples and quinces to Australia’s major retailers. Rick and Rosemary Drury are third-generation growers. Their family has been supplying Woolworths ever since the supermarket introduced fresh fruit and vegetables into its stores in the 1960s.
Fruit and vegetable producers sell to major supermarkets, market agents, processors and distributors. Increasingly, these customers are insisting that their suppliers have quality systems based on Hazard Analysis Critical Control Point (HACCP).
At the same time, Drury Orchards is always looking for ways to improve business processes in order to foster long-term relationships with its customers, which include the major Australian retailer Woolworths. Therefore, this South Australian grower was eager to improve its manual paper-based product recall and withdrawal process.
Drury Orchards had a formal process for recall and withdrawal notifications. It was based on the the Food Standards Australia and New Zealand Product Recall Protocol and followed a flowchart format. The format relied on filling out separate paper forms for each individual customer. Twice a year, the company tested the process to ensure it fulfilled HACCP’s exacting requirements, but the manual process was time consuming and created the potential for errors.
Drury Orchards transitioned its process to a web-based portal designed around global GS1 standards and best practices. The portal simplified and automated recall and withdrawal notifications, employing a template that could be reused with multiple business partners. The system’s “mock recall” functionality also allows the company to efficiently test its recall readiness.
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