Enabling high quality food labelling to comply with EU 1169

Launched in January of 2014, Immagino has been endorsed by Italian manufacturers and trade associations as a national solution to capture and share the B2C data they need to comply with the EU Food Information Regulation (1169/2011) and to manage and distribute product images.

Country: 
Italy
Industries: 
CPG-Grocery
Results
  • To date there have been more than 30,000 product GTINs processed with over 600 manufacturers and suppliers and 13 data recipients from retail industry.
  • For all products, 8 images are available for marketing and planograms usage, weight and dimensions of consumer units and all label data captured, verified in a robust procedure and validated by Brand owners before distribution
Situation

The EU Food Information Regulation (1169/2011) requires a significant amount of food information, normally found on a physical product label, to be available to the online consumer prior to  purchase of the pre-packed food via a web shop, mobile app or other distance sale method.

This mandatory label information must be available on or through a website or via another electronic channel. If the information is not available, the pre-packed food cannot legally be sold online.

In addition to label information, another critical component to online commerce is product image. Many activities, from online selling to printed or online marketing, demand high resolution and good quality images. Local markets want a common and efficient way to share images without cost duplication or poor results.

Approach

In response to market demand and to help companies comply with increasing regulation, GS1 Italy worked with Brandbank, to launch the Immagino service. Immagino is a robust and efficient way to capture and share high quality label data and to create, manage and distribute product images for printed or online use.

Based on GS1 standards and guidelines, from GTIN identification and verification to measurements and images management, label data is made available to suppliers for completion – creating complete consumer friendly product information available in all channels.

All data are carefully verified and validated by brand owners throughout the process. This high quality data can then be used to deliver trusted product information to retail recipients, and aid compliance with EU 1169 requirements.

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