With the growth of digital retailing, coupons can now be placed in more channels to reach consumers. To keep things simple, our GS1 Digital Coupons Management standard provides a common secure and reliable process for managing digital coupons.

Standards

Our Digital Coupon Management standard can help you at every stage in the lifecycle of a digital coupon, including set-up and communication, discovery and acquisition, validation and redemption, presentation, reporting and financial settlement.