
FrieslandCampina is on a mission to full transparency of their dairy chain, from grass to glass, and wants to share the journey of its infant formula directly with customers.
FrieslandCampina is on a mission to full transparency of their dairy chain, from grass to glass, and wants to share the journey of its infant formula directly with customers.
For a leading infant nutrition brand Friso, they developed together with their technology partner Kezzler an app called TrackEasy, which is based on GS1 standards. The industry’s first smart packaging innovation enables parents to experience the journey of Friso’s formula milk at their fingertips, starting from Dutch farms. A QR code on the packaging uses the GS1 Digital Link standard which allows customers to learn more about the provenance of the product, receive a confirmation that what they have purchased is in fact a genuine can of Friso infant formula.
With the launch of TrackEasy, parents can trace their Friso product from grass to glass and feel reassured that they are providing the best nutrition for their children. Such details are made possible through full chain control, where Friso owns all steps from the cows in Dutch farms to the final product.