
Chow Tai Fook Jewellery Group Limited, a Hong Kong-based jewellery retailer, has a vision to become the most trusted jewellery group in the world.
Chow Tai Fook Jewellery Group Limited, a Hong Kong-based jewellery retailer, has a vision to become the most trusted jewellery group in the world.
For their new diamond brand, Chow Tai Fook Jewellery Group uses a set of unique serial numbers in the marking inscribed on each diamond.
This enables consumer to trace the journey of each stone from sourcing to production to retail sales point.
The solution not only supports product authentication, but it also registers a diamond owner's information, making the piece of diamond even more distinctive.