GS1 standards support upstream integration - supply chain integration between manufacturers and their suppliers. Upstream integration is about improving the processes by sharing information and improving visibility of demand, demand changes and inventory. The goal is to increase responsiveness to the manufacturing requirements and ultimately to the final consumers.
GS1 has partnered with The Consumer Goods Forum on the Global Upstream Supply Initiative (GUSI). The result was the Upstream Integration Model, defining a common way to provide tighter integration of their supply chains and to avoid costly and time-consuming IT integration projects with every manufacturer or supplier.