Today's apparel consumers expect to get the right product in the right place at the right time. It can be a challenge to increase the speed-to-market while keeping track of items with many different attributes like type, size, colour, style and season. GS1 standards, including eCom and EPC/RFID tagging at the item-level, greatly improve inventory accuracy and stock flow, which ultimately drive sales.

Consumer and demand-driven omni-channel strategies, which more and more retailers are adopting today, are also enabled by the use of GS1 standards.