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Today’s retail industry is facing unprecedented supply chain challenges and the growing power of the consumer.

Whether online or in store, GS1 barcodes still provide the trusted data foundation for retailers and brands, helping businesses large and small.

GS1 standards and services enable trusted, complete and accurate product identification, as well as data sharing. Better data still means better service.

Whether online or in-store, the ubiquitous GS1 barcode (GS1 GTIN) is still the trusted foundation for retailers and brands, helping businesses large and small to uniquely identify their products.

Reliable, verifiable product information
Reliable, verifiable product information
Supply chain efficiency and resiliency
Supply chain efficiency and resiliency
Improved consumer experiences and loyalty
Improved consumer experiences and loyalty
Sustainability and traceability
Sustainability and traceability
Regulatory requirement compliance
Regulatory requirement compliance

The product data journey: digitalisation and standardisation

GS1 has a long history in retail—and the ubiquitous “beep” of the GS1 barcode is heard at store checkouts over 6 billion times every day. Business need to ensure however, that the products they sell are as well represented in the digital world, as they are in the physical world.

This is why GS1 is partnering with the retail industry to build a stronger product data foundation, based on unique product identity. This enables a steady, reliable flow of information, and transparency in operations between retailers and brand owners.

1. Identify your product

2. Register and verify product ID card

3. Create and share product information

We can only talk about a real customer experience when she has access to all product information... and this information is presented in a standardised way for each product.

Özgür Tort

CEO Migros Ticaret A.Ş

Our standards in action

How we support the retail industry

Consumer packaged goods (CPG)
Consumer packaged goods (CPG)

Top resources

Case studies

Baku Swimwear case study
Baku Swimwear

RFID—powered by GS1 standards—helped iconic Australian swimwear brand Baku optimise inventory and purchase replenishment to maximise sales.​

Carrefour GDSN Case Study
How the GS1 Global Data Synchronisation Network (GDSN) is changing the game for Carrefour and its suppliers 

As one of the largest multinational retailers in the world, Carrefour leverages the GS1 Global Data Synchronisation Network (GDSN).

Migros Turkey Case Study
Migros Turkey

A renowned early adopter of new technology and state-of-the-art services, Migros Supermarkets is already up and running with Verified by GS1.