Retail

GS1 has a long history in retail and the ubiquitous beep of the GS1 barcode is heard at store checkouts 5 billion times a day. Today, there are many paths to purchase, but consumers are demanding one, seamless retail channel - the one that brings their product home. They are creating "personal supply chains" for food, clothing, electronics and more - and GS1 standards can help.

Retail icon

Omni-channel commerce

The retail industry is quickly responding to the changing habits of consumers, who switch seamlessly between in-store and e-commerce channels while expecting a consistent shopping experience. GS1 standards are helping the retail sector integrate store operations, delivery and inventory management to meet the challenges of the new omni-channel marketplace and satisfy the expectations of consumers before, during and after their purchase. Find out more about GS1 and omnichannel commerce  >

Our standards in action

Retail sub-sectors

Retail industry - apparel

Apparel

Retail industry - fresh foods

Fresh Foods

Retail industry - CPG

CPG

Retail industry - general merchandise

General Merchandise

GS1 UniqueID

Omni-channel commerce is built on unique product identification and data sharing that is seamless. 

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